How to produce enough food for a growing population while taking care of the climate and the environment? Future food systems must become both more efficient and sustainable, and this opens up enormous opportunities for innovative entrepreneurs in agrifoodtech. If you want to contribute to solutions to one of the greatest challenges of our time, agrifoodtech is a field where you can make a difference. Here are our 7 tips for companies that want to succeed in the industry:
1. Solve a real problem
Identify specific challenges in the value chain – from the soil to the table – and offer solutions that are scalable. The competition is fierce, so focus on creating measurable value, whether through improved efficiency, reduced resource use, or increased food safety.
2. Understand your market
Who is the customer? Farmers, food producers, distributors, or consumers? Tailor the product or service to their specific needs and payment situation. Investigate what motivates them to adopt new solutions.
3. Build strong partnerships
Collaboration with actors across the value chain, from research communities to established companies. Open innovation and co-creation can be key to success in complex sectors such as agrifoodtech.
4. Understand regulations
Agriculture and food production are heavily regulated, especially in Norway and the EU. Thoroughly familiarize yourself with the regulations applicable to your market and product. Use the regulations to your advantage, for example by highlighting how your solution can contribute to meeting sustainability goals or food safety standards.
5. Test early – and often!
Don't wait to put your solution into practice. Pilot projects with key stakeholders, such as farmers or food producers, provide valuable feedback and build trust in the market. Such projects may also qualify for public support, such as SkatteFUNN or Innovation Norway arrangements.
6. Prioritize profitability
Customers and investors expect your solution to be profitable for the customer. Clearly demonstrate how it can reduce costs, save time, or increase productivity. The combination of profitability and sustainability is a strong selling argument.
7. Think globally from day one
Even if you start locally, you should have an international perspective from the start. The food market is global, and agri-foodtech solutions are in demand worldwide. Use Norway’s strong brand associated with quality and sustainability as an entry point. At the same time – remember to focus on one market at a time, tailor your strategy, and build credibility before expanding.
Are you working on an innovative solution with international ambitions in agri-foodtech or environmental technology? Contact us with us at Aggrator!