How do you test whether your product has international potential? You take it to the world’s largest industry arena. In April, Waterwell participated in FIBO, the world's largest meeting place for health, fitness and wellness, and received immediate response from both decision-makers and end users from all over Europe.
– It was four inspiring days with high engagement and great interest at our booth. People stopped to look, taste, ask questions, and said they would like to have this in their own center. This is a clear confirmation that our concept is also successful internationally, says Christian Thorsrud, co-founder and chairman of the board of Waterwell.
A unique concept for personal hydration
Waterwell delivers smart water dispensers that communicate with the user via their own eco-friendly Smart Flasks. The solution combines fresh and filtered drinking water (with or without carbon dioxide) with a selection of good flavors, vitamins, and energy, tailored to the user’s needs and preferences, before or after exercise.
This concept of «personalized water,» with customized flavors and served through a smart bottle that carries the brand of the company or fitness center, makes Waterwell something completely new in the market.
Waterwell is already well established in the Norwegian B2B market, with a solid base of paying customers in the office and fitness center segment. The business model includes multiple revenue streams and provides ongoing revenue per customer through consumables, ensuring stable revenue over time (recurring revenues) with low customer churn.
What other entrepreneurs can learn from Waterwell
1. Test response outside Norway early
FIBO attracted the training industry from all over Europe. Waterwell tested the concept on both decision-makers and end users and indicated that there is interest internationally.
2. Communicate both user experience and business value
The concept works because it gives fitness centers a new way to improve the member experience og a new source of income. It is important to be able to demonstrate value at both levels.
3rd Messe is more than just exposure; it is sales
Waterwell returned home with several concrete leads from operators around Europe. Now the team is working on follow-up and turning the interest into real growth.
Water well is part of Aggrator's incubator program, and develops sustainable and smart drinking solutions for a healthier everyday life.