Lime & Leaf has developed its own plant-based meat based on pure, local ingredients. Now the company plans to further develop the product and build a scalable B2B model – with support from Innovation Norway and Aggrator.
Lime & Leaf has been accepted into Aggrator’s StartUp program. The company is run by entrepreneur Sindy Tran and has its origins in the restaurant Lime & Leaf in Fredensborgveien in Oslo, where they serve Asian-inspired, 100 percent plant-based food.
The restaurant also serves as an important arena for developing and testing the company’s own products. One of them is Lime & Leaf’s plant-based meat, which is currently used in the restaurant and sold to selected B2B customers.
It is specifically this product and the business opportunities around it that Aggrator will assist Lime & Leaf in developing further.
From your own kitchen to a scalable product
The market for plant-based alternatives is evolving, while many consumers are seeking products with fewer additives and more recognizable ingredients.
Lime & Leaf wants to meet this need with a plant-based meat product based on pure ingredients, including from local farms. The ambition is to develop a product that delivers both flavor and texture without relying on long ingredient lists.
The next step therefore involves more than just running the restaurant. The company will further develop the product, validate the market, and find a model that makes it possible to reach more customers through B2B sales.
– We have always been concerned that plant-based food does not have to mean a long list of additives. We want to develop a good product based on pure raw ingredients and make it available to more people, says founder Sindy Tran.
Will build a scalable B2B model
Aggrator’s work with Lime & Leaf will primarily focus on the innovation and commercialization of the plant-based meat product. This includes working on product and market validation, business model, B2B sales, financing, and a strategy for scaling.
The restaurant in Fredensborgveien will still be an important testing ground, but the ambition is that the product will be able to stand on its own and reach a much larger market.
Salvador Baille becomes the company's Key Account Manager at Aggrator.
We look forward to following Lime & Leaf as they work to make a locally developed plant-based product available to more customers and new markets.