How do you test whether your product has international potential? You take it to the world's largest industry arena. In April, Waterwell attended FIBO , the world's largest meeting place for health, fitness and wellness, and received immediate feedback from both decision-makers and end users from all over Europe.
– It was four inspiring days with high engagement and great interest at our stand. People stopped, tasted, asked and said they would like to have this at their center. It is a clear confirmation that our concept is also successful internationally, says Christian Thorsrud, co-founder and chairman of the board of Waterwell
A unique concept for personal hydration
Waterwell delivers smart water dispensers that communicate with the user via their own eco-friendly Smart Bottles. The solution combines fresh and filtered drinking water (with or without carbonation) with a selection of great flavors, vitamins and energy, tailored to the user's needs and preferences, before or after exercise.
This concept of "personalized water", infused with customized flavors and served via a smart bottle that carries the company's or gym's brand, makes Waterwell something completely new in the market.
Waterwell is already well established in the Norwegian B2B market, with a solid base of paying customers in the office and fitness center segment. The business model includes multiple revenue streams and provides ongoing revenue per customer via consumables, ensuring stable revenues over time (recurring revenues) with low customer churn.
What andre entrepreneurs can learn from Waterwell
1. Test the response outside Norway early
FIBO attracted the fitness industry from all over Europe. Waterwell tested the concept with both decision makers and end users and received indications of international interest.
2. Communicate both user experience and business value
The concept is a hit because it gives gyms a new way to improve the member experience and a new source of revenue. It is important to be able to demonstrate value on both levels.
3. Trade shows are more than exposure; they are sales
Waterwell came home with several concrete leads from players around Europe. The team is now working on following up and converting the interest into real growth.
Waterwell er en del av Aggrator sitt inkubatorprogram, og utvikler bærekraftige og smarte drikkeløsninger for en sunnere hverdag.