{"id":12532,"date":"2026-06-09T13:53:14","date_gmt":"2026-06-09T11:53:14","guid":{"rendered":"https:\/\/aggrator.com\/?p=12532"},"modified":"2026-06-09T14:26:58","modified_gmt":"2026-06-09T12:26:58","slug":"satser-pa-plantebasert-mat-for-alle-skal-smake-sa-godt-at-alle-vil-spise-det","status":"publish","type":"post","link":"https:\/\/aggrator.com\/en\/satser-pa-plantebasert-mat-for-alle-skal-smake-sa-godt-at-alle-vil-spise-det\/","title":{"rendered":"Satser p\u00e5 plantebasert mat for alle: \u2013 Skal smake s\u00e5 godt at alle vil spise det"},"content":{"rendered":"

Nordmannen Richard Nystad og dansken Toke Fonsb\u00f8l har lansert det nye plantebaserte matvaremerket Wauw!, med en ambisjon om \u00e5 gj\u00f8re plantebasert mat attraktivt for langt flere enn bare vegetarianere og veganere.<\/p>\n\n\n\n

\n

\u2013 Vi \u00f8nsker \u00e5 lage produkter som smaker s\u00e5 godt at alle kan spise dem med glede, uavhengig av om de f\u00f8lger et plantebasert kosthold eller ikke, sier gr\u00fcnderne.<\/p>\n<\/blockquote>\n\n\n\n

Wauw! er bygget rundt en tydelig forbrukerprofil med fokus p\u00e5 smak, enkel tilberedning og produkter som passer inn i en travel hverdag. Sortimentet omfatter blant annet falafel i flere varianter, crispy burger, nuggets, mince og bites. Flere av produktene har ogs\u00e5 et proteininnhold p\u00e5 niv\u00e5 med etablerte kj\u00f8tterstatninger.<\/p>\n\n\n\n

Begge gr\u00fcnderne har lang erfaring fra den plantebaserte matindustrien og har v\u00e6rt med p\u00e5 \u00e5 bygge og skalere flere kjente konsepter i bransjen. P\u00e5 merittlisten st\u00e5r blant annet Mat fra Hagen, LikeMeat, Plant Food Nordic, Flowfood og Oumph!.<\/p>\n\n\n\n

Troen p\u00e5 konseptet har v\u00e6rt s\u00e5 sterk at de to har brukt flere m\u00e5neder p\u00e5 \u00e5 utvikle merkevaren uten l\u00f8nn, samtidig som de har investert egne midler for \u00e5 f\u00e5 selskapet opp og st\u00e5.<\/p>\n\n\n\n

Wauw! kom i norske dagligvarebutikker tidligere i \u00e5r, og produktene selges n\u00e5 gjennom NorgesGruppen-kjedene Meny, Kiwi, Spar og Joker, i tillegg til nettbutikken Oda.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u00d8kt bevissthet blant forbrukere driver veksten i markedet<\/h2>\n\n\n\n

Lanseringen kommer samtidig som markedet for plantebasert mat er i sterk vekst internasjonalt. If\u00f8lge analysehuset Future Market Insights<\/a> forventes markedet \u00e5 vokse fra 15,9 milliarder dollar i 2026 til 49,5 milliarder dollar innen 2036.<\/p>\n\n\n\n

Rapporten peker s\u00e6rlig p\u00e5 veksten blant s\u00e5kalte flexitarianere – forbrukere som fortsatt spiser kj\u00f8tt, men som \u00f8nsker \u00e5 inkludere flere plantebaserte m\u00e5ltider i hverdagen. Analytikerne ansl\u00e5r at denne gruppen n\u00e5 st\u00e5r for st\u00f8rstedelen av kj\u00f8pene innen kategorien.<\/p>\n\n\n\n

Samtidig fremheves smak, tekstur og brukervennlighet som de viktigste faktorene for videre vekst. Teknologiske fremskritt innen blant annet presisjonsfermentering og nye planteproteinl\u00f8sninger gj\u00f8r produktene stadig bedre, noe som forventes \u00e5 bidra til at plantebasert mat blir en mer naturlig del av hverdagskostholdet.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Samarbeider med Aggrator<\/h2>\n\n\n\n

For \u00e5 st\u00f8tte den videre veksten har Wauw! inng\u00e5tt samarbeid med Aggrator. For \u00e5 st\u00f8tte den videre veksten har Wauw! inng\u00e5tt samarbeid med Aggrator. Salvador Baille, som blir ansvarlig for selskapet hos Aggrator, ser et betydelig internasjonalt potensial:<\/p>\n\n\n\n

\u2013 Aggrator har en uttalt ambisjon om \u00e5 v\u00e6re best p\u00e5 internasjonalisering av nye produkter og tjenester for en renere og bedre verden. Wauw! har tydelige ambisjoner og en gjennomtenkt strategi som vi i Aggrator skal bidra til \u00e5 videreutvikle for \u00e5 vinne nye markeder, s\u00e6rlig i S\u00f8r-Europa.<\/p>\n\n\n\n

Bildet viser Richard Nystad, Salvador Baille og Toke Fonsb\u00f8l.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Nordmannen Richard Nystad og dansken Toke Fonsb\u00f8l har lansert det nye plantebaserte matvaremerket Wauw!, med en ambisjon om \u00e5 gj\u00f8re plantebasert mat attraktivt for langt flere enn bare vegetarianere og veganere. \u2013 Vi \u00f8nsker \u00e5 lage produkter som smaker s\u00e5 godt at alle kan spise dem med glede, uavhengig av om de f\u00f8lger et plantebasert […]<\/p>\n","protected":false},"author":177941435,"featured_media":12552,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"yoast","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_primary_category":1,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1,1465],"tags":[],"class_list":["post-12532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-selskaper"],"yoast_head":"\nSatser 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